Influencer marketing isn’t just for straight-size creators anymore. Plus size fashionistas are leading brand campaigns, launching style trends, and building loyal communities across TikTok, Instagram, and YouTube. Whether you’re just starting out or ready to land your first brand deal, there’s never been a better time to grow as a plus size influencer. Learn how to get started in our guide on plus size influencer marketing.
Why Brands Are Prioritizing Plus Size Influencers
Consumers are demanding representation — and smart brands are listening. Companies know that authentic creators with engaged, niche audiences drive real results. Plus size influencers bring:
- 👗 Relatable styling tips for curvy bodies
- 📱 High engagement through body-positive content
- 💬 Trusted voices that speak directly to underrepresented shoppers
From body-inclusive fashion to beauty and wellness, brands are actively looking for curvy creators who know how to connect with their audiences. Some are even scouting through platforms like Instagram and TikTok.
How to Build Your Platform as a Plus Size Influencer
Before the brand deals come, you need a platform that reflects your voice, values, and aesthetic. Here’s how to stand out in a crowded creator space:
- Pick your lane: Are you fashion-focused? Lifestyle? Fitness for all bodies?
- Be consistent: Use a regular posting schedule and a cohesive visual style
- Show up authentically: Vulnerability, humor, and honesty resonate deeply
Pro tip: Engage! Respond to comments, join collabs, and build community — don’t just broadcast.
Platforms That Work Best for Curvy Creators
- Instagram: Perfect for visuals, fashion hauls, and Reels
- TikTok: Ideal for fast growth and viral potential — especially for styling hacks or plus-size outfit ideas
- YouTube: Great for long-form reviews, tutorials, and building deeper audience trust
Landing Brand Deals as a Plus Size Influencer
When you’ve built a consistent brand and strong audience, you’re ready to start monetizing. Here’s how to attract paid partnerships:
- 💼 Create a media kit with your bio, audience stats, and sample posts
- 📧 Pitch directly to brands that align with your content
- 🧾 Use affiliate platforms like LTK, MagicLinks, or Shopify Collabs
Pro tip: Don’t wait to be discovered. Reach out and show brands how your content can convert.
Monetization Beyond Brand Deals
Influencing isn’t just about free clothes. You can diversify your income through:
- 💸 Affiliate links and commission-based content
- 📦 Your own merchandise or styling services
- 📝 Sponsored blog posts, newsletter features, and events
Pro creators often expand into consulting, fashion design, or speaking gigs. For more monetization strategies, read this full plus size influencer guide.
Examples of Plus Size Influencer Success
Want inspiration? These plus-size influencers are turning content into careers:
- @GabiFresh – Fashion designer and brand collaborator
- @RemiBader – TikTok star and model with brand deals from Aerie to Revolve
- @TessHolliday – Model and activist with a global following
Final Tips for Plus Size Creators Ready to Grow
- ✨ Be unapologetically you — your body is not a limitation, it’s your brand
- 🎯 Niche down, but stay authentic — your followers will feel it
- 📊 Track performance — brands love data
As the plus size fashion industry expands, so do your opportunities. Whether you're an aspiring model or a content creator looking to monetize, influencer marketing offers a powerful path to visibility, income, and impact.
